LA GEAR X GUMMiBEAR
LA Gear and GUMMiBEAR have teamed up on an exciting collaboration to create a club hit theme song for our brand. The production portrays creative visuals of a gummy bear wearing LA Gear’s glow-in-the-dark catapult sneakers, dancing to their new song “Ready”.
“Part gelatin, part skeleton, GUMMiBEAR is built for the future as an animated music project that lives in both the real world and the virtual one.”
Launched in April 2021, GUMMiBEAR was created during the pandemic and was inspired by the Gorillaz, Marshmello, & Fort Nite artist performances. GUMMiBEAR makes all genres of music, and are currently embarking on different projects ranging from new musical characters to developing their own AR platform. With their newest collaboration with LA Gear, they have created an energetic club anthem that will reflect anyone’s #LAGearStyle.
Check out the theme song and GUMMiBEAR here: www.gummibearmusic.com