December 2008 marked a triiumphant return to the apex of popular culture for iconic sneaker brand LA Gear. Bringing back signature styles from its hugely popular '89-'90 Unstoppable line, while updating some colors and materials, the company launched LA Gear Originals.

Among the styles that have reemerged and been embraced by fans are the Fire High (known for its fiery emblem), the Star Shooter High (B-ball on the tongue), and the K.A.J., which has been a huge hit with its striking metallic silver and gold combo.

During the 2009 holiday season, LA Gear will release the LA Lights, a trademark of the period. Like the rest of the LA Gear Originals line, the LA Lights will be presented in updated versions, for men, women, and kids.